Okay, so I got curious the other day about Coco Gauff and her New Balance deal. You see her everywhere in their stuff, right? Especially after the US Open win. I figured, that must be a pretty sweet contract. So, I decided to try and figure out exactly how sweet.
My Starting Point: Simple Searching
First thing I did, naturally, was just hop onto my computer and type stuff into a search engine. You know, the usual suspects: “coco gauff new balance contract worth”, “how much is coco gauff new balance deal”, things like that. Seemed straightforward enough.
Hitting the First Wall
Well, I got a ton of results back. Lots of news articles talking about her signing the deal, especially the big extension she signed a while back. They all used words like “lucrative”, “multi-year”, “significant”, “long-term partnership”. That’s all great, tells me it’s big bucks, but nobody was putting an actual number on it! It was kind of annoying, honestly. Lots of headlines saying it’s massive, but zero specifics in the actual articles.
Trying Different Angles
Alright, plan A didn’t quite work. So, I thought, maybe I need to broaden the search. I started looking for things like:
- “highest paid tennis player endorsements”
- “new balance athlete contracts value”
- “tennis endorsement deal estimates”
My thinking was, maybe I could find some comparisons? Like, what do other top players make? Or what does New Balance usually pay their big stars? This gave me some context, seeing numbers thrown around for other athletes, some in tennis, some in other sports that New Balance sponsors. It helped paint a picture that yeah, top athletes get paid a lot, but still nothing concrete on Coco’s specific deal.
Checking the Money Pages
Then I figured, maybe the sports business websites would know. You know, the ones that track this kind of stuff for a living? Forbes, Sportico, places like that. I spent some time digging through their articles, looking for reports on athlete earnings or biggest contracts. They definitely mentioned Coco Gauff and her New Balance partnership, especially ranking her high on lists of highest-paid female athletes. They often mentioned the deal was likely “multi-million dollar” per year, maybe even pushing into “eight figures” over the whole duration of the contract. But again, these were often listed as “estimates” or “based on reports”. No one seemed to have the official number leaked.
Going Back in Time
I remembered she signed her big extension towards the end of 2022. So, I specifically searched for news articles from around November and December 2022 about the contract renewal. Sometimes, more details slip out when the news is fresh. Found the same articles again, mostly. They emphasized it was a huge upgrade from her first deal (signed when she was just 14!) and likely made her one of the highest earners in the sport. Some reports called it “one of the richest deals in tennis”. Still, no exact figure confirmed anywhere.
What I Ended Up With
So, after going down this rabbit hole, here’s the deal: finding the exact dollar amount of Coco Gauff’s New Balance contract is tough. These things are almost always confidential. Neither Coco’s team nor New Balance is just going to put out a press release with the final number. It’s not really how it works.
But, putting together all the pieces – the news reports calling it “lucrative” and “multi-year,” the sports business sites estimating it in the “multi-millions” per year range, comparing it to other top athlete deals, and seeing how heavily New Balance features her – you get a clear picture. It’s definitely a massive deal. We’re talking serious money, likely making her one of the very top earners in women’s tennis off the court. Even without a precise number, it’s obvious New Balance invested heavily in her, and seeing her success, it looks like a smart bet for them too. Just goes to show, sometimes you can understand the scale of something without knowing the exact number down to the last cent.
